AI enables marketers to personalize their communications on an individual level rather than the generic target groups that marketers relied on in the past. This technology works by predicting customer behavior based on intelligence learned from previous brand interactions.
The Marketing Future
AI: What is it and where is it headed?
AI is currently at the bleeding edge of technology, just as
data was at the bleeding edge of marketing in the early 2000s. Just as
marketers must use data to make their marketing decisions, AI in Digital Marketing must use data to
make its own decisions.
As more data is collected, the system becomes more
intelligent and can make even better decisions, and the speed at which this
happens is only expected to increase over the next decade.
Businesses are seeing positive results
AI has great potential to transform the digital marketing
industry. For example, the first-ever commercial application of a convolutional
neural network was used by the Associated Press for generating stock market
graphics, improving speed and accuracy.
AI and automation
Marketing automation has been around for a while, but much
of the heavy lifting with email and digital marketing automation has been done
by humans, and as such, there has been a “human mismatch” between the job
requirements and the actual responsibilities of the tasks involved. This issue
will continue to affect marketers as more automation systems such as IBM Watson
come to market. It is predicted that within the next 12 months, there will be
more than 250 million marketing jobs automated.
AI-driven machine learning and machine translation
Watson, an IBM artificial intelligence system, can “see” in
images, “listen” to voice and learn from human input.
Marketing with AI
Google, Amazon, and Microsoft are all major players in the
AI in Digital Marketing, which is projected to grow at an annual rate of 52.2 percent in 2021. According to Goldman Sachs, AI will save $16 trillion by 2030.
Some industries, such as retail, health care,
transportation, education, and government, are already beginning to reap the
benefits of AI Machine learning, in particular, has contributed to this
growing trend, which is made possible by advancements in data processing power
and analytics.
Companies are using AI in Digital Marketing to increase efficiencies in business
and build products that improve customer experiences.
How will this impact customer experience?
Companies can understand what their customers want and
provide personalized content and communications through the use of chatbots.
Consumers won't need to call customer service anymore.
Customers will benefit from fewer annoying customer support
calls because AI-powered chatbots will understand the context of customer
conversations, as well as the emotions behind the language and requests.
Customers will be able to book their appointments or order services online.
Companies that embrace AI will be able to gain insight into
the customers' past purchases, give them the necessary information for a quick
and easy purchase, and offer them services based on the insights.
The future of digital marketing
As the technology and means to implement AI in Digital Marketing improves,
businesses will be able to develop more robust and personalized services,
making the lives of customers easier.
This integration will also help businesses integrate a
greater sense of empathy with their clients. AI will enable more sensitive
customer service, which will improve the overall experience for customers.
Due to the continued advancements of this technology, here
are some predictions that can be made about the impact it will have on digital
marketing in the near future.
AI in Digital Marketing will influence the transformation of customer service
AI will enable brands to better interact with their
customers, enhancing the customer experience while saving time and resources.
Conclusion
According to John Borthwick, Founder of BlueState Digital,
"Marketing is the easy part. The hard part is making the experience of our
customers worthwhile and engaging. Marketing the experience, and not just the
products, are our key strengths."
Craving a more personal experience from your brands? Take advantage of artificial intelligence to truly personalize your marketing and your customers' interactions.
Thank you for reading.💗
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